# Advertising

Offer ad slots on your displays: put ad breaks in the playlist, create advertisers and ad campaigns for your direct business, approve creatives, and join the Szenera ad network.

> **Type:** area
> **For:** Owners and Managers who sell airtime to manufacturers or brands, for example a pharmacy selling to the manufacturer of its own brand or an auto repair shop selling to a tire manufacturer.
> **Where in the portal:** **Advertising** — the tabs **Ad campaigns**, **Advertisers**, **Creatives**, **Ad inventory**, and **Network participation**

![The Ad campaigns tab with Advertising at a glance at the top (1), the switch All, Direct business, and Network (2), and the list of ad campaigns grouped by Running, Coming up, and Ended, a running one with pacing (3)](/docs/advertising/bilder/a7ce4b93-campaign-list.png)

*1 Advertising at a glance · 2 All, Direct business, Network · 3 running ad campaign with pacing*

## Understand

Before you sell your first ad slot, read one page: who is involved in a play and what each party gets out of it.

| Page | When you need it |
|---|---|
| [What is retail media?](/docs/advertising/about-retail-media) | You are considering offering ad slots and want to know how direct business and the ad network fit together and what is measured and documented. |

## Set up

Before a booking runs anywhere, you need slots in the playlist and a maintained ad space. The ad network joins in only with your consent.

| Page | When you need it |
|---|---|
| [Add an ad break to a playlist](/docs/advertising/add-ad-break-to-playlist) | You want to put ad slots into the loop of a display and set how many of them the network may take. |
| [Set up ad space and audience](/docs/advertising/set-ad-space-and-audience) | You record where a display hangs and how many visitors your location has per hour, so that contacts can be calculated. |
| [Join the ad network](/docs/advertising/join-ad-network) | You want network bookings to reach your displays, and you decide on the credit note, the name in reports, and excluded industries. |

## Direct business

Advertising that you agree on yourself with a manufacturer: create advertisers, book, approve creatives.

| Page | When you need it |
|---|---|
| [Create an advertiser](/docs/advertising/create-advertiser) | A manufacturer wants to advertise on your displays, and you create it with brands, industry, and contact persons. |
| [Book an ad campaign](/docs/advertising/book-ad-campaign) | You create an ad campaign and book the period, dayparts, displays, frequency, and commitment, with a preview of the delivery. |
| [Create and approve creatives](/docs/advertising/create-and-approve-creatives) | A creative is meant to run, and you check its format, its industry, and the mandatory text under the German Therapeutic Products Advertising Act. |

What an ad campaign has delivered and how you document it for your advertiser is covered in Analytics: [Analyze ad campaigns](/docs/analytics/analyze-ad-campaigns) and [Proofs and links for advertisers](/docs/analytics/manage-proofs).