Advertising

Updated: 10/25/2026

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Understand 1 page

Before you sell your first ad slot, read one page: who is involved in a play and what each party gets out of it.

What is retail media?You are considering offering ad slots and want to know how direct business and the ad network fit together and what is measured and documented.

Before a booking runs anywhere, you need slots in the playlist and a maintained ad space. The ad network joins in only with your consent.

Add an ad break to a playlistYou want to put ad slots into the loop of a display and set how many of them the network may take.
Set up ad space and audienceYou record where a display hangs and how many visitors your location has per hour, so that contacts can be calculated.
Join the ad networkYou want network bookings to reach your displays, and you decide on the credit note, the name in reports, and excluded industries.

Advertising that you agree on yourself with a manufacturer: create advertisers, book, approve creatives.

Create an advertiserA manufacturer wants to advertise on your displays, and you create it with brands, industry, and contact persons.
Book an ad campaignYou create an ad campaign and book the period, dayparts, displays, frequency, and commitment, with a preview of the delivery.
Create and approve creativesA creative is meant to run, and you check its format, its industry, and the mandatory text under the German Therapeutic Products Advertising Act.

Found what you needed? Then carry on in the portal — or set up an organization first.