Book an ad campaign

At the end, an ad campaign of your direct business is running: period, dayparts, displays, spot length, frequency, commitment, and creatives are booked, and the preview told you before booking how many plays and contacts that will produce.

An ad campaign bundles what an advertiser has booked with you. A booking within it decides which creatives run when, where, and how often, and what you commit to. An ad campaign can hold several bookings, for example one for the shop window and one for the sales floor and checkout.

Steps#

Create the ad campaign#

1. Open Advertising. The Ad campaigns tab is open.
2. Click Create ad campaign.
3. Choose the Advertiser and give the ad campaign a Name made of brand and occasion, for example “Autumn care · October and November.”
4. Set the period with From and To (inclusive). It applies in the time zone of your organization. Only what starts today or later can be booked. A draft may start earlier, but to book it, move its start to today or later.
5. Choose the Goal: Plays, Airtime, or Contacts. Fulfillment is counted in this unit.
6. Under Price, record what you agreed: no price, Flat price, Price per thousand contacts, or Price per thousand plays, each in euros, net. You issue the invoice to your advertiser yourself.
7. Click Create and set up a booking. The ad campaign starts as a draft, and the editor for its first booking opens.

Plan the booking#

The editor is titled New booking, or Edit booking for an existing booking, and has six sections. On the right is the preview What this booking delivers, which recalculates with every input.

1. Period. Give the booking a name, for example “Sales floor and checkout,” and set From and To (inclusive) within the period of the ad campaign. Below, it shows how many weeks and opening days that is. Days on which all locations are closed appear as closed in the strip.
2. Dayparts. Choose All day, Mornings, Afternoons, or Custom and mark the hours for each weekday in the grid. At most eight time windows per day. Outside opening hours there is no planned time and therefore no target.
3. Displays. Choose the displays, by placement or individually for each location. Each row states the format, plays and contacts per day, and how many slots in the ad break are free. Displays that do not qualify state their reason.
4. Spot length and frequency. Choose the Spot length, 5, 10, 15, 20, or 30 seconds, to match the ad breaks of the selected displays. Then choose the frequency: every fifth loop, every second loop, every loop, or 2 slots per loop. Frequencies that no longer fit the free slots are disabled.
5. Commitment. Choose the Unit, Plays, Airtime, Contacts, or None, and the Quantity. Below the field, you see the planned quantity and the recommendation to commit to at most 95 percent of it, so that outages do not put the commitment at risk. The Minimum share of the zone is set to 25 percent, the Validity rule to version 1.
6. Creatives. Use Add creative to add the creatives of the advertiser, or create one with New creative from your media. If several creatives run, the Weight from 1 to 100 decides how often each appears.

Finally, click Book. If the ad campaign is still a draft, this books it, and the message reads Booked. The ad campaign runs within its period. If you do not want to book yet, click Save as draft. If you change a booking of an already booked ad campaign, the button is called Save.

1 Weeks and opening days · 2 Dayparts · 3 Free slots per display · 4 Frequency · 5 Planned quantity · 6 Add creative

Options#

What the preview says#

The preview warns when a display reports no panel status (its plays count and appear in the proof as without panel confirmation), when a creative is still awaiting approval, when no creative is approved, when a creative lacks the mandatory text, and when the slots of a display are full after this booking.

Why a display does not qualify#

The ad campaign during its run#

Clicking the ad campaign opens it with the tabs Delivery, Bookings, Creatives, and Settings:

• Delivery shows how the bookings deliver: Analyze ad campaigns.
• Bookings lists every booking with period, displays, commitment, and creatives. Pause and Resume take effect immediately. Remove booking is available only as long as the booking has not started. A booking that has started is paused, not removed, because its plays and proofs refer to it.
• Settings holds the details and the status: Book, Pause, Resume, and End early. Ending early cannot be undone. Measurement and proofs up to that point remain valid.

A paused ad campaign delivers nothing but keeps its slots. Network ad campaigns also appear in the list, marked via Szenera. Szenera maintains their bookings, and the delivery shows what reaches your displays.

Check the result#

• In the list, the ad campaign appears under Running or Coming up, with advertiser, number of displays, and spot length.
• Once it runs, the row shows the fulfillment, the day within the period, and the pacing, for example on track.
• The displays receive the booking with their next playback package and show the creatives in their ad breaks as soon as a creative is approved. The target against which delivery is measured starts accruing at the next full hour.

If something goes wrong#

Related#

• Create and approve creatives
• Analyze ad campaigns
• Proofs and links for advertisers