Analytics

Updated: 10/25/2026

On this page

Understand 3 pages

Before you trust a number, you should know where it comes from and where the measurement ends.

What does analytics measure, and what does it not?Play, valid play, contact, and impact, the validity rule, measured, derived, and estimated, the planned time, and the limits of the measurement.
Why is a gap not a zero?A planned hour without a report, open gaps with their deadline, late reports, closing and addendum.
Read analytics: tabs, time ranges, and termsAll seven tabs, the period, what each package commits to, and every term of the cards and the analysis.

Five ways of looking at the same measurement: by display, by content, by ad campaign, as your own question, and by machine.

Check a display’s dayPlan, panel, capture, what was shown, plays, and screenshots of one day on one axis, down to the single play.
Analyze content: when, where, and on which daysWhen a scene, a playlist, or a media item ran, on which displays, and on which days.
Analyze ad campaignsFulfillment, pacing, and forecast of an ad campaign, where and when it delivered, and what did not count.
Run your own analysisBuild a question as a sentence, read the result, save it as a view, share it, export it, and have it delivered regularly.
Devices tab: machine metrics per deviceCPU load, memory, and free storage over time, system image and last report per device, in every package.

A proof is a document that a third party can verify without your involvement.

Proofs and links for advertisersThe directory of closings, addenda, and interim statements, their files, delivery by email, and time-limited links for advertisers.
Check a proofOn the public verification page with number and check code or with the file, and by hand with the manifest and public key.
When numbers are missing or wrongEmpty pages, ranges, open gaps, invalid plays, locked proofs: what is behind it and what helps.

Found what you needed? Then carry on in the portal — or set up an organization first.